Marketing Management

About Us

Applied Bachelor
Marketing Management

D4 Marketing Management Study Program is a vocational program that provides education in the field of Marketing Management. Graduates of Marketing Management are expected to possess relevant competencies.

Study Programme Profile Video – Applied Bachelor Marketing Management

Program Study Coordinator

Vision

Being a leading study program in the field of applied marketing management at the national level by 2027 and at the international level by 2030.

Mission

Organizing education in applied marketing management to produce graduates who are competent, have strong character, and possess a continuous growth mindset, entrepreneurial spirit, and environmental awareness; conducting applied research in the field of marketing and disseminating the results to advance knowledge and marketing techniques in support of industry, government, and the wider community; and carrying out community service activities through the application Of marketing knowledge and techniques to contribute to improving quality of life.

Graduate Profile

Graduate Profile

  • Marketing Manager
  • Sales Manager
  • Service Manager
  • Brand Manager
  • Entrepreneur
  • Digital Marketing
  • Researcher

User Industry

  • Manufacturing
  • Trade
  • Government Institutions
  • Entrepreneur

Marketing Management Course

Semester 1
  • Digital Literacy
  • English I (Listening, Speaking)
  • Business Mathematics
  • Pancasila
  • Business Management
  • Principles of Marketing
  • Business Location Project
  • Religious Education
  • Indonesian
  • English 2 (Reading, Writing)
  • Business Statistics
  • Citizenship
  • Consumer Behavior
  • Sales Project
  • Personal Selling
  • Business Accounting
  • Sales Management
  • Brand Management
  • Integrated Marketing Communication
  • Electronic Marketing Channels
  • Marketing Event Project 
  • Services Marketing
  • Marketing Strategy
  • Marketing Research
  • Social Media Marketing
  • Marketing Plan Project
  • Entrepreneurship
  • Retail and Supply Chain Management
  • English 3 (TOEIC preparation)
  • Product Development
  • Digital Marketing Project
  • Global Marketing Management 
  • Leadership and Commitment Practice
  • Public Speaking and Effective Communication Practice
  • Teamwork and Conflict Management Practice
  • Adaptability and Initiative Practice
  • Time Management and Discipline Practice 
  • Service Excellence
  • Business Ethics
  • Legal Aspects and Occupational Safety & Health (OSH)
  • Customer Relationship Management
  • Big Data and Consumer Analytics
  • Sustainable Marketing
  • Final Project
  • Competency Test (P/F)

Module Handbook

The Applied Bachelor Marketing Management curriculum is designed to ensure that students achieve the Programme Learning Outcomes through a structured combination of national compulsory courses, institutional courses, study programme courses, project-based learning, internship/apprenticeship, and final project activities.

Detailed information on each module is provided in the Module Handbook. The handbook includes module codes, module names, semester placement, credits in SKS and ECTS, student workload, teaching and learning methods, assessment methods, module coordinators, learning outcomes, syllabus descriptions, and core references.

The Module Handbook is provided as an official academic reference for prospective students, current students, lecturers, external partners, and accreditation reviewers.

Module Handbook – Applied Bachelor Marketing Management

Marketing Management Lecturer

Prof. Drs. Dwi Suhartanto, MCM. Ph.D.

Lecturer Profile

1

Educators


Prof. Drs. Dwi Suhartanto, MCM. Ph.D.

2

Email

dwi.suhartanto@polban.ac.id

3

List Of Courses

  1. Consumer Behaviour
  2. Business Statistics
  3. Marketing Research
  4. Business Research Method

 

Lecturer Profile

1

Educators

Prof. Dr. Moh Farid Najib, SE., M.Si

2

Email

mohfaridnajib@polban.ac.id 

3

List Of Courses

 

Lecturer Profile

1

Educators

Prof. Nono Wibisono, S.E., MSc., PhD

2

Email

nono.wibisono@polban.ac.id

3

List Of Courses

 

Lecturer Profile

1

Educators

Prof. Dr. Lusianus Kusdibyo, MBA.

2

Email

Lusianus.kusdibyo@polban.ac.id

3

List Of Courses

  1. Marketing Services (T/P)
  2. Sustainable Marketing (T/P)
  3. Integrated Marketing Communications (T/P)
  4. Selling Project (P)
  5. Business Location Project (P)

Lecturer Profile

1

Educators

Rivan Sutrisno, SE., MA., PhD.

2

Email

rivan.sutrisno@polban.ac.id

3

List Of Courses

  1. Advertising
  2. Brand Management
  3. Consumer Behaviour

Lecturer Profile

1

Educators

Dr. Gundur Leo, S.Si., MM.

2

Email

gundur.leo@polban.ac.id

3

List Of Courses

  1. Electronic Marketing
  2. Data Processing
  3. Selling Project
  4. Principles of Marketing
  5. Services Marketing
  6. E-Commerce

Lecturer Profile

1

Educators

Dr. Arie I Gunawan, S.Pd., M.M.

2

Email

 

3

List Of Courses

  1. Leadership
  2. Event Marketing Projects
  3. Integrated Marketing Communication Marketing principles
  4. Consumer Behavior
  5. Business to Business Marketing
  6. Entrepreneurship Project Marketing Plan Public Relations
  7. Customer Relationship Management

Lecturer Profile

1

Educators

Adila Sosianika, SE., MA

2

Email

adila.sosianika@polban.ac.id

3

List Of Courses

  1. Marketing Principles
  2. Global Marketing Management
  3. Consumer Behavior
  4. Business Location Project
  5. Sales Project
  6. Marketing Plan Project
  7. Digital Marketing Project
  8. Event Marketing Project

Lecturer Profile

1

Educators

Dra. Euis Sartika, M.Si 

2

Email

euis.sartika@polban.ac.id

3

List Of Courses

 

  1. Business Statistics
  2. Tourism Statistics
  3. Business Mathematics
  4. Applied Mathematics
  5. Industrial Statistics
  6. Applied Statistics

Lecturer Profile

1

Educators

Nugroho Hardiyanto, SE, M.Si.

2

Email

nugroho.hardiyanto@polban.ac.id

3

List Of Courses

  1. Leadership
  2. Strategic Marketing
  3. Marketing Management
  4. Marketing Research
  5. International Business
  6. Entrepreneurship
  7. Business Economics
  8. Introduction to Business
  9. Introduction to Management
  10. Strategic Management
  11. Retail Marketing
  12. Training and Development
  13. Sales and Retail Management
  14. Entrepreneurship Practical Lab
  15. Marketing Communications Practical Lab
  16. Electronic Marketing Channel
  17. Digital Marketing
  18. Sales Project
  19. Event Marketing Project

Lecturer Profile

1

Educators

Fatya Alty Amalia, S. Farm., Apt., MSM, MBA

2

Email

fatya.alty@polban.ac.id

3

List Of Courses

  1. Marketing principles
  2. Brand management
  3. Location business project
  4. Qualitative research
  5. Consumer behavior
  6. Event marketing project
  7. Digital marketing project
  8. Personal selling
  9. B2B marketing project
  10. Marketing plan project
  11. Selling management
  12. Customer relationship management

Lecturer Profile

1

Educators

Lina Setiawati, M.A.B

2

Email

lina.setiawati@polban.ac.id

3

List Of Courses

  1. Perilaku Konsumen (T)
  2. Pemasaran Elektronik 1 (T/P)
  3. E-Marketing (T/P)
  4. Pemasaran Konten Visual

Lecturer Profile

1

Educators

Wahyu Rafdinal S.E,M.M

2

Email

wahyu.rafdinal@polban.ac.id

3

List Of Courses

  1. Marketing research 
  2. Visual content marketing
  3. Marketing Analytics
  4. Marketing event project

Lecturer Profile

1

Educators

Widi Senalasari, S.Ak. , M.M.

2

Email

widi.senalasari@polban.ac.id

3

List Of Courses

  1. Management Connection Customer
  2. Principles Marketing
  3. Social Media Marketing
  4. E-Commerce
  5. Visual Content Marketing
  6. Introduction to Digital Marketing
  7. Event Project
  8. Integrated Digital Marketing Project
  9. Project B2C Sales
  10. Marketing Plan Project
  11. Business Location Project

Lecturer Profile

1

Educators

Rafiati Kania S.Si., M.S.M.

2

Email

rafiati.kania@polban.ac.id

3

List Of Courses

  1. Product Development
  2. Entrepreneurship
  3. Introduction Digital Marketing 

Lecturer Profile

1

Educators

Sitti Nur Azmi Fadhlurrahmah, S.T., M.M.

2

Email

sitti.nur.azmi@polban.ac.id

3

List Of Courses

  1. Marketing Principles
  2. Brand Management
  3. Location Business Project
  4. Marketing Research
  5. Consumer Behavior
  6. Event Marketing Project
  7. Digital Marketing Project

Lecturer Profile

1

Educators

apt. I Gusti Ngurah Dwi Wiryawan, S.Farm., M.M. 

2

Email

Dwi.wiryawan@polban.ac.id 

3

List Of Courses

 

  1. Digital Marketing Project
  2. Marketing Research
  3. Consumer Behavior
  4. Personal Selling
  5. Brand Management
  6. Business Location Project
  7. Prinsipal Marketing
  8. Entrepreneurship

Lecturer Profile

1

Educators

Debby Kania Bustami, S.Pd., M.M.

2

Email

Debby.bustami@polban.ac.id

3

List Of Courses

  1. Marketing Principles
  2. Event Marketing Project
  3. Digital Marketing Project
  4. Electronic Marketing Channels

Lecturer Profile

1

Educators

Imma Andiningtyas, S.Si., M.M.

2

Email

imma.andiningtyas@polban.ac.id

3

List Of Courses

  1. Integrated Marketing Communication
  2. Event Marketing Project
  3. Bussiness Location Project
  4. Marketing Principles

Lecturer Profile

1

Educators

Muhammad Sulaiman, S.A.B, M.Si.

2

Email

muhammad.sulaiman@polban.ac.id

3

List Of Courses

  1. Brand Management
  2. Event Marketing Project
  3. Bussiness Location Project
  4. Marketing Principles

Lecturer Profile

1

Educators

Triana Ananda Rustam,S.E.,M.M

2

Email

triana.rustam@polban.ac.id

3

List Of Courses

  1. Global Marketing Management
  2. Event Marketing Project
  3. Digital Marketing Project
  4. Sales Management

Lecturer Profile

1

Educators

Ananda Mellyssa Qur’atul Ain,S.A.B.,M.Si.

2

Email

ananda.ain@polban.ac.id

3

List Of Courses

  1. Marketing Principles
  2. Event Marketing Project
  3. Business Location Project
  4. Services Marketing

Lecturer Profile

1

Educators

Ilham Fauzan Putra, S.M., M.S.M.

2

Email

ilham.putra@polban.ac.id

3

List Of Courses

  1. Product Development
  2. Retail Management & Supply Chain
  3. Event Marketing Project
  4. Business Location Project

Educators

Esteri Sri Pamuji

Yuni Kustiani

Yani Maryani

Wismaya Arismunandar

Eko Wahyu Setiawan

Yudi Wahyudin

Student Activities and Achievements

Research & Community Service

Research

No.Funding SourcesNumber of Research Titles
1a) College
b) Independent (Personal)		7
2Domestic institutions (excluding PTs)5
3Foreign institution1
Total13
No.Research TitleLecturer Name (DTPS)Names of Students InvolvedFunding Sources
1Pariwisata Halal Paska COVID-19: Asesmen Pengalaman Holistik Turis Internasional Integrasi Pengalaman Hollistic, Green Tourism, dan Smart TourismProf. Drs. Dwi Suhartanto, MCM, Fatya Alty Amalia, S.Farm., Apt., M.S.M, Muhamad Nova (Politeknik Negeri Bali)215264044/ERLANGGA MUHAMAD RAFLI SETIAWAN
215264053/MUHAMAD FAHREZI AL-AZANAH
215264059/SABILA NATASYA PUTRI		Penelitian Kerjasama Dalam Negeri Diksi 2024
2The Holistic Model of Mangrove Ecotourism Development: Utilizing Smart Technology and Ecotourist-Centric to Strengthen Environmental, Social and Governance (ESG) Model”Prof. Drs. Dwi Suhartanto, MCM, Fatya Alty Amalia, S.Farm., Apt., M.S.M, Iwan Awaludin, Syifaa Novianti215264044/ERLANGGA MUHAMAD RAFLI SETIAWAN
215264053/MUHAMAD FAHREZI AL-AZANAH
215264059/SABILA NATASYA PUTRI		Penelitian Kerja sama Pengembangan Produk Inovasi Tematik DIKSI 2024
3Circular Economy Business Model for Sustainable Practices in the Smart Eco-Tourism DestinationsDrs. Lusianus Kusdibyo, MBA., Ph.D Penelitian Terapan – Penelitian Produk Vokasi DIKSI 2024
4Pengembangan model e-marketing terhadap adopsi teknologi pembayaran elektrik melalui QRIS pada Pasar Rakyat di Kota BandungProf. Dr. M. Farid Najib, S.E., M.Si. Penelitian Terapan – Penelitian Produk Vokasi DIKSI 2024
5Analisa Kebutuhan dan Tingkat Kepentingan Penggunaan Teknologi Artificial Intelligence Pada Riset PemasaranAdila Sosianika, SE., MAIMM, Fatya Alty Amalia, S.Farm., Apt., M.S.M, Wahyu Rafdinal, S.E., M.M Penelitian Peningkatan Kapasitas Laboratorium (PPKL) / Laboratory Capacity Enhancement Research Scheme
6Dari Kualitas Augmented Reality ke Lotalitas: Model Loyalitas Pengguna Aplikasi Augmented Reality Mobile FashionNugroho Hardiyanto, SE., M.Si, Yayan Firmansyah, S.E., M.Si Penelitian Madya Utama (PMU) / Main Intermediate Research Scheme
7The Future Landscape of Payment Systems: A Comparative Study of Mobile Payments and Cryptocurrency AdoptionWahyu Rafdinal, S.E., M.M, Abdul Malik Sayuti, S.Fil., M.B.A Penelitian Madya Utama (PMU) / Main Intermediate Research Scheme
8Membangun Sikap dan Niat Beli Makanan Organik Konsumen Muda (Generasi Y dan Z) di IndonesiaDrs. Lusianus Kusdibyo, MBA., Ph.D, Adila Sosianika, SE., MAIMM, Rivan Sutrisno, SE., MA., Ph.D Penelitian Terapan (PT) / Applied Research Scheme
9Encouraging Young People to Become Environmentally Friendly Consumers: A Comparative Study of Electric Motorcycle Adoption in Indonesia and TaiwanProf. Drs. Dwi Suhartanto, MCM., Ph. D, Gundur Leo , S.Si, MM, Mohammad Rizal Gaffar, ST., M.M, Fatya Alty Amalia, S.Farm., Apt., M.S.M, Rivan Sutrisno, SE., MA., Ph.D, Ivon Sandya Sari Putri, S.ST., MBA. Penelitian Mitra Luar Negeri (PMLN)
10Explanatory Analysis of Attitudes toward Digital Archive Management in Educational InstitutionsMohammad Rizal Gaffar, ST., M.M–Penelitian Dasar (PD) / Basic Research Scheme
11Promosi harga: investigasi efektifitas advertising menggunakan angka persentase versus angka pecahanRivan Sutrisno, SE., MA., Ph.D–Penelitian Dasar (PD) / Basic Research Scheme
12Review Konsumen dan Endorse Influencer: Pengaruhnya terhadap Minat Beli Produk Kecantikan di IndonesiaWidi Senalasari, S.Ak., M.M–Penelitian Dasar (PD) / Basic Research Scheme
13Pengembangan konten VR wisata religi yang mempengaruhi niat berwisata ke destinasi wisata religi: Peran kualitas VR, cognitive appraisal theory, dan religiusitasProf. Nono Wibisono, SE., M.Sc., Ph.D., Mohammad Rizal Gaffar, ST., M.M, Wahyu Rafdinal, S.E., M.M, Nugroho Hardiyanto, SE., M.Si, Lina Setiawati, S.MB., M.AB, Abdul Malik Sayuti, S.Fil., M.B.A Penelitian Kerja Sama

Pengabdian Kepada Masyarakat

No.Funding SourcesNumber of Community Service Titles
1a) College
b) Independent (Personal)		5
2Domestic institutions (excluding PTs)0
3Foreign institution0
Total5
No.Title Community ServiceLecturer Name (DTPS)Names of Students InvolvedFunding Sources
1Meningkatkan Kemandirian Ekonomi: Pengembangan Pemasaran Digital dan Penerapan Teknologi Tepat Guna pada Komunitas GEMI0418Lina Setiawati S.MB,. M.A.B, Adila Sosianika, SE., MAIMM, Widi Senalasari, S.Ak., M.M, Fatya Alty Amalia, S.Farm., Apt., M.S.M, Rafiati Kania, S.Si., M.S.MEndah Rosevelin/225231012Polban – Program Teknologi Tepat Guna (PTTG)
2Peluang Ekonomi Budi Daya Maggot dan Bank Sampah melalui Pemanfaatan Sampah Organik dan Anorganik di RW 12 Desa CiwarugaEuis Sartika , Dra. M.Si., Dr. Anie Lusiani, S.Si., M.Si, Agus Binarto, S.Si, M.Si, Fatmi Hadiani , SE., ME., Siti Yuliah, Dra., M.PdEndah Rosevelin / 225231012
Felisha Salsabilla Putri / 23523101
Mutiara Rizka Ramadha/ 235231020		Polban – Peningkatan Kualitas dan Pelatihan Mitra (PKPM)
3Penguatan Industri Perjalanan Wisata melalui Pertukaran Market Insight: Kolaborasi Malaysia-IndonesiaRivan Sutrisno MA, Ph.D.
Moch. Yusup ,S.T., M.T
Syifaa Novianti,S.Par.,M.Tour
Ivon Sandya Sari Putri, S.ST., MBA.
Dr. Tomy Andrianto, SST., MM.Par
Dr. Marceilla S, MM.Par
Fatya Alty Amalia, S.Farm., Apt., M.S.M
Mohammad Rizal Gaffar, ST., M.M		Syahrul Afif Hidayat / 205244026
Devianti Rizqi Sahara / 215264009
Dhea Muzdalifah / 225211011
Muhammad Faisal Hidayat / 235231053
Leiysya Alliyah / 235254048		Polban – PkM Internasional
4Penerapan Inovasi Proses dan Pemasaran Melalui Keselarasan Strategi Bisnis dan Strategi Aset pada UMKM Kabupaten Bandung BaratPutri Dewi Purnama, SST., M.Sc.
Wahyu Rafdinal, S.E., M.M
Dr., Dra. Tri Setyowati, M.Si
Endah Dwi Kusumastuti, SST., M.Sc
Rahma Nazila Muhammad, SST., M.Sc		 Polban – Peningkatan Kualitas dan Pelatihan Mitra (PKPM)
5Pengembangan Packaging dan Branding “Taste of Gambung” pada produk Hasil Bumi Desa Mekarsari GambungRikantini Widiyanti, SST.Pr., M.S.M
Gundur Leo , S.Si, MM
Rivan Sutrisno, SE., MA., Ph.D
Dr. Tomy Andrianto, SST., MM.Par
Dra. Sri Surjani Tjahjawati, M.Si
Sherly Raka Siwi Putri Utomo, SST., MP.Par
Dr. Any Ariani Noor, S.Pd., M.Sc
Syifaa Novianti,S.Par.,M.Tour
Dr. Marceilla S, MM.Par		 Penugasan Pemberdayaan Desa Binaan (PPDB)

Journal of Marketing Management

International Journal of Applied Business Research

The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, is published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS journal aims to facilitate and stimulate the exchange of ideas on applied business research issues among professionals and academics around the world.

Journal of Marketing Innovation

The Journal of Marketing Innovation (JMI) is an open-access journal published by the Bandung State Polytechnic, Indonesia. JMI accepts articles in the field of marketing from around the world, both theoretical and applied. JMI only accepts manuscripts that have not been previously published and are not currently under review for publication elsewhere. The JMI editorial team invites marketing experts, both academics and professionals, to submit their research papers on a variety of marketing topics.

Room Facilities
Marketing Management

Marketing Research Laboratory

The Marketing Research Laboratory is an academic facility that supports teaching, research, and community engagement activities in the field of marketing. The laboratory focuses on developing students' competencies in market research, consumer behavior analysis, marketing data analytics, sentiment analysis, digital marketing, and data-driven marketing strategy development. Through practical training, research projects, and collaborations with industry partners, the laboratory aims to generate insights and recommendations that support effective and innovative marketing decision-making.

Design and Publication Laboratory

The Design and Publication Laboratory is an academic facility that supports learning, research, and creative development activities in the fields of visual communication, digital design, and publication. The laboratory focuses on developing students' competencies in graphic design, creative content creation, branding, multimedia production, layout design, and digital publishing. Through practical activities, creative projects, training programs, and collaborations with industry and community partners, the laboratory aims to produce innovative, communicative, and competitive design and publication works that meet professional and academic standards.

Project Based Learning Room

The Problem Based Learning (PBL) Room is a learning facility designed to support student-centered learning through a problem-solving approach. This room facilitates group discussions, collaboration, critical thinking, decision-making, and the development of solutions to real-world problems relevant to the field of study. Supported by an interactive and collaborative learning environment, the PBL Room aims to enhance students' analytical abilities, creativity, communication skills, and teamwork competencies, preparing them to face challenges in professional settings.

TEFA Room

The Teaching Factory (TEFA) Room is an industry, based learning facility designed to integrate educational processes with real-world workplace practices. It serves as a platform for students to develop professional competencies through production activities, service delivery, and project implementation that align with industry standards and needs. Through practice-oriented learning, collaboration with industry partners, and authentic work experiences, the TEFA Room aims to enhance students' technical skills, managerial capabilities, entrepreneurial mindset, and overall work readiness.

Marketing Management Alumni

NameAndina Putri, Str. MP
Year of Graduation2023
Position in the CompanyBrand Strategist
Company NameCreativeans Pte. Ltd
NameShafa Nadiya Hidayat S.Tr.M
Year of Graduation2018
Position in the CompanyHead of Enterprise
Company NameAssemblr Pte Ltd
NameLaela Nabilah S, S. Tr. M.
Year of Graduation2019
Position in the CompanyCEO
Company NameMacaca
NameElsa Veronica S.Tr.M
Year of Graduation2021
Position in the CompanyAssistant Office Manager
Company NamePT Formulatrix Indonesia / Formulatrix, Inc.
NameAlfia Zahraputeri S.Tr.M
Year of Graduation2021
Position in the CompanyProject Secretary & Administrative Asst.
Company NameAECOM/PT AECOM Indonesia, Power & Energy Dept.
NameAnhari Firdaus
Year of Graduation2021
Position in the CompanySr. Sales Promotion Manager
Company NamePT Sinar Sosro Gunung Slamat

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